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Contemporary Strategy Analysis, Text And Cases Edition, 9Th Edition
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Contemporary Strategy Analysis, Text And Cases Edition, 9Th Edition

定  價:NT$ 6438 元
優惠價:905794
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

  • Brings together the text with an updated collection of 20+ case studies
  • Introduces students to the core concepts and principles of strategy
  • Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice
  • Includes access to high quality case and author video clips

作者簡介

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

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優惠價:90 5794
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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