滿額折
Multi-channel Marketing, Branding and Retail Design ― New Challenges and Opportunities
- ISBN13：9781786354563
- 出版社：Emerald Group Pub Ltd
- 作者：Charles Mcintyre (EDT); T. C. Melewar (EDT); Charles Dennis (EDT)
- 裝訂／頁數：精裝／288頁
- 版次：1
- 出版日：2016/01/08
定 價：NT$ 6518 元
絕版無法訂購
相關商品
商品簡介
作者簡介
商品簡介
Editors McIntyre, Melewar, and Dennis present readers with a collection of academic essays and research articles examining the relationship between modern design and issues in the branding and marketing arenas of the retail business model. The editors have organized the nine selections that make up the main body of the text in two parts devoted to the design process, branding, marketing, and customer experience in a multi-channel world and the structural experience of retail design and brand marketing in the physical and digital worlds. Charles McIntyre is a faculty member of Bournemouth University in the UK. T. C. Melewar and Charles Dennis are faculty members of Middlesex University London in the UK. Distributed in North America by Turpin Distribution. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Charles McIntyre, Bournemouth University, Poole, UKT. C. Melewar, Middlesex University London, London, UKCharles Dennis, Middlesex University London, London, UK
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。