People With Purpose ─ How Great Leaders Use Purpose to Build Thriving Organizations

ISBN13：9780749476953
出版社：Kogan Page Ltd
作者：Kevin Murray
裝訂／頁數：平裝／288頁
規格：23.5cm*15.2cm*2.5cm (高/寬/厚)
出版日：2017/02/28
關鍵字： People With Purpose ─ How Great Leaders Use Purpose to Build Thriving Organizations、 People、 With、 Purpose、 How、 Great、 Leaders、 Use、 to、 Build、 Thriving、 Organizations、 Kogan Page Ltd、 Kevin Murray、外文書、商業財經、 General management、

杜威圖書分類： General management

定價：NT$ 1225 元

優惠價：90 折 1103 元

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可得紅利積點：33 點

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This book brings together a wide range of research on how having a clearly defined purpose as part of one's business strategy is a vital element in business success and longevity.

Leaders who communicate a defined corporate mission alongside clear and genuine corporate values allow their employees to find purpose in their day to day roles and embody their company's vision. This in turn, facilitates employee engagement, loyalty and work satisfaction.

Illustrated with more than 30 case studies unearthed from exclusive interviews with top CEOs from a wide range of industries, Kevin Murray explores how leaders who have powerfully articulated purpose statements have brought companies back from the brink of collapse or continue to rapidly grow their businesses into resilient successful companies, which attract and retain top talent, keep employees engaged and deliver top financial results.

作者簡介

Kevin Murray specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the biggest public relations and communications group in the UK for more than 15 years. He is also author of The Language of Leaders and Communicate to Inspire, both shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.