Unleashing the Innovators ─ How Mature Companies Find New Life with Startups
- ISBN13:9780451497239
- 出版社:Crown Businss
- 作者:Jim Stengel; Tom Post
- 裝訂/頁數:精裝/288頁
- 規格:23.5cm*15.2cm*2.5cm (高/寬/厚)
- 出版日:2017/09/05
商品簡介
Former global marketing officer for Procter and Gamble and business consultant Jim Stengel saw firsthand the importance of establishing partnerships and learning key insights from the startup world. In an eye-opening book, he looks at such established companies as GE, Wells Fargo and IBM, Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrpreneurs and startups--as well as the potential pitfalls and course corrections when a partnership goes awry. Jim closes by looking at how 10, 20, and 30-year-old "startups" like Microsoft, Google, and Apple are reinventing themselves--and what that bodes for legacy companies everywhere.
作者簡介
TOM POST is a former managing editor at Forbes Media, where he oversaw stories about legacy companies and entrepreneurs. As a journalist at Fortune, Newsweek, and ABC World News Tonight, he covered business and foreign affairs. He is currently senior VP for content at SnappConner PR
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