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無庫存,下單後進貨(採購期約45個工作天)
劍橋標準商務英語教程‧中級(教師用書)(簡體書)
人民幣定價:48元
定  價:NT$288元
優惠價: 87251
可得紅利積點:7 點

無庫存,下單後進貨(採購期約45個工作天)

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《劍橋標準商務英語教程:教師用書(第2版)》分為初、中、高三個級別。
《劍橋標準商務英語教程(第2版)》(BusinessBenchmark Second Edition)是一套由劍橋英語教學者編著的商務英語教程,每個級別都包含學生用書(附自學手冊)和教師用書各一冊,互為補充。本教程圍繞當前職場中常見的主題設置學習單元,涵蓋商務用語和商務技能,通過有針對性的指導和反復練習,幫助學生提高商務環境中的英語實際運用能力。本教程既可用于商務英語課堂教學,也適合那些即將踏入職場或已工作的學習者使用。
Introduction/4Acknowledgements/6Unitnotes with exam references and answer keysCompanyprofilesHuman resourcesUnit1 Staff development and training /7Unit2 Job descriptions and job satisfaction /10Unit3 Getting the right job /13Unit4 Making contact /17Grammarworkshop 1/19MarketingUnit5 Breaking into the market /20Unit6 Launching a product /23Unit 7 A stand at a trade fair /26Unit8 Being persuasive /29Grammarworkshop 2/32EntrepreneurshipUnit9 Starting a business /33Unit10 Financing a start-up /36Unit11 Expanding into Europe /39Unit12 Presenting your business idea /42Grammarworkshop 3/44Business abroadUnit13 Arranging business travel /45Unit14 Business conference /48Unit15 Business meetings /51Unit16 Spending the sales budget /54Grammarworkshop 4/56ChangeUnit17 Social media and business /57Unit18 Business and the environment /60Unit 19 A staff survey /63Unit20 Offshoring and outsourcing /66Grammarworkshop 5/68Customer relationsUnit21 Customer satisfaction and loyalty /69Unit22 Communication with customers /72Unit23 Corresponding with customers /74Unit24 Business across cultures /77Grammarworkshop 6/79Writing referenceanswer key /80Exam skills andexam practice answer keysBusinessVantage /82Photocopiableactivities and case studiesTeacher’snotes and answer keys /86Unit1 Activity: The training budget /102Unit2 Activity: Responsibilities and relationships at work /102Unit3 Activity: Management culture /104Unit4 Activity: Body language in interviews /105Unit4 Case study: Hello Holidays /107Unit5 Activity: Cool hunters /111Unit6 Activity: Publicity stunts /113Unit6 Case study: MyOfficeChef/115Unit7 Activity: Location, location, location: which stand is best /118Unit8 Activity: Quiz: Are you a good negotiator /120Unit9 Activity: A letter to a franchiser /122Unit10 Activity: Business start-up game /123Unit11 Activity: Location bingo /125Unit11 Case study: Finding a new office /128Unit12 Activity: Handling questions in presentations /133Unit13 Activity: Intercultural advice /134Unit14 Activity: Networking /135Unit14 Case study: Conference Centre /138Unit15 Activity: Speeding up meetings /141Unit15 Case study: Agrodist /143Unit16 Activity: Business travel game /145Unit17 Activity: Traditional marketing vs. social media marketing /147Unit18 Activity: Greening the office /149Unit19 Activity: Managing change /150Unit19 Case study: Fendara SL /151Unit20 Activity: Outsourcing survey /153Unit21 Activity: Good customer service /154Unit22 Activity: Designing a customer munication petition /156Unit23 Activity: An email of apology /157Unit24 Activity: Business gurus game /159

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