十天搞定外貿函電(白金版)（簡體書）

《十天搞定外貿函電》自出版7年來累計銷售十余萬冊，不止幫助讀者提升函電寫作水平，更重要的是培養了一套實用高效的外貿談判思維模式。近些年，外貿環境、溝通方式、國際主流郵件的寫法和思維架構都發生了變革，作者的從業經歷也更加篤厚，基於以上變化，作者對本書進行了如下幾點修訂：
1.梳理百餘種外貿業務情景，以全新外貿思維模式為指導，處理業務棘手問題；
2.增加提綱挈領模塊，重新編寫或更新郵件，分享地道、精簡、與時俱進的電郵內容和寫作手法；
3.將函電寫作與業務操作技巧融合，告別就函電講函電的傳統模式，助你提高訂單成交率。

第一天前期聯絡Pre-business Contact 1

1．邀請客戶見面Requesting Business Appointment
2．討論時間地點 Scheduling Visiting Itinerary
3．取消本次會面 Cancelling The Meeting
4．見面後的跟進 Follow-up After Meeting
5．展會後的聯絡Contacting After Fairs
6．開發潛在客戶Developing Potential Customers
7．介紹自己的優勢 Introducing Our Advantages
8．突出專業素養 Highlighting Specialties

第二天商務往來 Running Business

Part 1詢盤處理 Dealing With Inquiries
9．回復新客戶的詢盤 Counteroffer To New Inquiries
10．回復有針對性的詢盤Counteroffer To Specific Inquiries
11．回復語焉不詳的詢盤Counteroffer To Non-specific Inquiries
12．跟進老客戶的詢價Inquiry Follow-up For Current Customer
13．給客戶推薦新產品 Recommending New Product
14．回答客戶的各種問題 Replying Multiple Questions

Part 2報價處理 Offer Methods
15．快速準確的報價 Prompt & Accurate Quotation
16．詳細專業的報價Detailed & Professional Quotation
17．應對客戶的砍價 Discussion On Pricing Bargain
18．多輪價格談判 Price Negotiating
19．最終確定價格 Final Price Confirmation

Part 3細節處理 Detailed Issues Follow-up
20．給客戶準備樣品Preparing Samples For Customers
21．向客戶詢問到付帳號Requesting The Courier Account
22．請客戶支付樣品費 Requesting Sampling Charge
23．詢問樣品是否滿意 Asking For Sample Evaluation
24．討論包裝問題 Packaging Issues Discussion
25．討論顏色問題Colors Discussion
26．確認設計稿 Artwork Confirmation
27．瞭解客戶的其他需求 Acknowledging Other Requests

第三天訂單操作Orders Follow-up

Part 1訂單確認 Order Confirmation
28．
29．付款方式談判 Payment Terms Discussion
30．付款細節交涉Negotiating Payment Issues
31．最終訂單確認 Confirmation For Final PO
32．給客戶形式發票 Sending Out PI

Part 2產前準備 Pre-production Preparation
33．準備產前樣Preparing Pre-production Samples
34．下單給供應商 Placing Order To Supplier
35．緊急修改包裝 Packaging Re-confirmation
36．重新製作訂單 Receiving Revised PO
37．重新製作形式發票 Making Revised PI
38．重新準備樣品 Re-arranging Samples

Part 3生產裝運 Production & Delivery
39．告知客戶生產情況 Advising Production Status
40．
41．
42．驗貨未通過 Failed In Inspection
43．整改後申請重驗 Applying Re-inspection
44．討論裝運細節 Shipping Issues Confirmation
45．告知客戶出運計劃Keeping Client Informed Of ETD & ETA

第四天收款問題 Payment Terms

46．提交單據並向客戶催款Documents Submission & Payment Push
47．
48．請客戶提供銀行水單 Asking Bank Receipt
49．發現付款錯誤跟客戶重新討論Re-discussion For Payment Error
50．告知客戶款項收到Payment Receiving Notification
51．請客戶修改信用證 Proposing L/C Amendment
52．請客戶接受信用證不符點Proposing Acceptance To L/C Discrepancy
53．討論新訂單付款方式 Payment Term Negotiation

第五天處理投訴Claim Settling

54．對於品質的投訴 Quality Complaints
55．對於交貨期的投訴 Delivery Time Complaints
56．對於服務的投訴 Service Complaints
57．道歉並提出解決方案 Apology & Solutions
58．客戶提出索賠 Compensation Claim
59．商量賠款金額 Compensation Negotiation
60．
61．
62．拒絕客戶賠款要求 Compensation Refusal
63．討論其他方式代替賠款 Compensation Alternatives

第六天售後跟進 After-sale Service

64．詢問產品銷售情況 Inquiring Sales Condition
65．瞭解最新市場動向Realizing Up-to-date Market Trend
66．討論同類產品 Similar Products Discussion
67．針對缺陷提供改進方案 Solutions To Defectives
68．對於降低成本的建議 Cost Reduction Advice
69．給客戶專業的意見 Professional Advice
70．推薦其他同系列的產品 Other Series Recommendation
71．給客戶最新產品信息 Latest Products Information
72．告知售後服務電話 After-sale Service Hotline

第七天其他日常工作 Other Daily Working

73．出差的自動回復Auto-reply For Business Trip
74．通知客戶展會安排 Fair Arrangement Inform
75．通知客戶新網站完成 New Website Inform
76．公司地址變更通知Updated Company Address Inform
77．郵箱地址變更通知 Email Change Inform
78．病假的自動回復 Auto-reply For Sick Leave
79．宣佈公司的新規定Announcing New Office Regulations
80．職務調動通知 Transfer Notification
81．內部工作調整通知Internal Work Adjustment Notification
82．休假通知 Annual Leave Announcement
83．離職通知 Resignation Announcement
84．退休通知 Retirement Announcement

第八天私人往來 Personal Affairs

85．結婚通知 Marriage Announcement
86．請同事們聚餐Inviting Co-workers To Dinner Party
87．產子通知Announcing The Birth Of A Child
88．邀請客戶聚餐 Inviting Customer For Lunch
89．跟客戶討論私人問題Private Conversation With Customer
90．請客戶幫忙 Seeking For Helping Hand

第九天特別問候Special Greetings

91．聖誕問候X'mas Greetings
92．新年問候 New Year Greetings
93．春節問候 Chinese New Year Greetings
94．感恩節問候 Thanksgiving Day Greetings
95．萬聖節問候 Halloween Greetings
96．長假問候Holiday Greetings
97．祝賀新婚 Marriage Celebrating
98．祝賀升職 Promotion Celebrating
99．敬祝早日康復 Get-well Messages
100．寄送小禮物 Sending Out A Tiny Gift

第十天細節問題 Issues In Detail

101．附件的問題 Attachment Issue
102．圖片的問題 Photo Issue
103．郵件長短的問題 Content & Space Issue
104．簽名的問題 Signature Issue
105．郵箱地址的問題 Email Address Issue
106．格式、行文、空格、空行和標點Format, Writing Manner, Blank Space, Blank Line & Punctuation

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