TOP
0
0
魅麗。花火原創小說66折起
Messengers: Who We Listen To, Who We Don't, And Why
滿額折

Messengers: Who We Listen To, Who We Don't, And Why

定  價:NT$ 1100 元
優惠價:79869
領券後再享89折
無庫存,下單後進貨(到貨天數約45-60天)
可得紅利積點:26 點
相關商品
商品簡介

商品簡介

Why are self-confident ignoramuses so often believed?
Why are thoughtful experts so often given the cold shoulder?
And why do apparently irrelevant details such as a person’s height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying?

When deciding whether or not someone is worth listening to, we think we carefully weigh their words and arguments. But those are far from being the only factors that hold sway with us.

In this groundbreaking new book behavioural experts Stephen Martin and Joseph Marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant details as a person’s appearance or their financial status influence our response to what they have to say, regardless of its wisdom or foolishness. They explain how trust is won, even when it may not be deserved. They analyse the nature of the charismatic speaker and the verbal and physical cues they employ. And they demonstrate how the tiniest of signals – from the shoes we wear, to the pitch of our voice and the warmth of our smile – can transform how others perceive us and so determine whether they are prepared to pay heed to what we have to say.

Above all, Martin and Marks show how looking and sounding right is often far more persuasive than actually being right.

In a world of ambiguity, uncertainty and fake news they compellingly demonstrate how, increasingly, the Messenger is the Message.
____________________________
‘A tour de force. Timely and thoroughly researched.’
Professor Robert Cialdini, author of Influence and Pre-suasion

‘Messengers is engaging, informative and entertaining. It will change the way you think about who you follow and take advice from. But why would you listen to me? Read their book to find out.'
Professor Tali Sharot, author of The Optimism Bias and The Influential Mind

'A powerful, profoundly illuminating exploration of one of the most important subjects of our time. Martin and Marks have a terrific talent for combining evidence and research with lively and vivid writing. Trust these messengers!'
Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of Conformity

'Fascinating'
The Economist

'Zeitgeisty'
Financial Times, Business Book of the Month

'Messengers is a crucial reminder that the messenger is as important as the message. Superficial indicators count.'
PR Week

您曾經瀏覽過的商品

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:79 869
無庫存,下單後進貨
(到貨天數約45-60天)

暢銷榜

客服中心

收藏

會員專區