An instructive and comprehensive overview of our current knowledge of biocatalysis and enzyme technology. Following an introduction to the history of enzyme applications and the motivations for using
Adopting a unique approach, this novel textbook integrates science and business for an inside view on the biotech industry. Peering behind the scenes, it provides a thorough analysis of the foundation
This second edition of a bestselling textbook offers an instructive and comprehensive overview of our current knowledge of biocatalysis and enzyme technology. The book now contains about 40% more prin
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market – but this is wrong. The Impo
A thorough, up-to-date examination of the science and practical application of superabsorbent polymers.Modern Superabsorbent Polymer Technology takes a comprehensive look at the structure, properties,
This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strat
An adaptation of Wilson's popular seminar, providing practical tips for building teams in organizations. Shows managers how to create a sense of interdependence in a team, how to set goals through par
Given the world's current financial climate, Rethinking Capitalism couldn't come at a better time. With the government bailing out and taking over banks and other financial institutions, many are wond
