donald w jugenheimer - 三民網路書店

1.Advertising Management

作者：Donald W. Jugenheimer; Larry D. Kelley 出版社：M E Sharpe Inc 出版日：2009/02/28 裝訂：平裝

Jugenheimer (advertising, Texas tech U.) and Kelley, an executive vice president for a national advertising agency, have written this textbook for undergraduate courses in advertising management that

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2.Cases in Advertising Management

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2009/02/28 裝訂：平裝

Designed to be incorporated into an undergraduate course in advertising management, this collection of case studies illustrates current trends in marketing such as digital media and integrated marketi

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3.Advertising Account Planning ― Planning and Managing an Imc Campaign

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2014/09/08 裝訂：精裝

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progr

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4.Advertising Account Planning ─ Planning and Managing an Imc Campaign

作者：Larry D. Kelley; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2014/09/08 裝訂：平裝

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progr

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02-25006600[分機130、131]。

5.Advertising Media Planning

作者：Larry D. Kelley; Donald W. Jugenheimer; Kim Bartel Sheehan 出版社：M E Sharpe Inc 出版日：2011/10/01 裝訂：精裝

Kelley (advertising, U. of Houston) offers a text for students and for professionals who make advertising and promotional media decisions, including media planners and brand managers, focusing on medi

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6.Advertising Media Planning

作者：Larry D. Kelley; Donald W. Jugenheimer; Kim Bartel Sheehan 出版社：M E Sharpe Inc 出版日：2011/10/15 裝訂：平裝

"This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic med

定價：3792 元，優惠價：1 3792

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7.Advertising Media Planning ─ A Brand Management Approach

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：Taylor & Francis 出版日：2015/03/23 裝訂：精裝

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr

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02-25006600[分機130、131]。

8.Advertising Media Workbook and Sourcebook

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2015/02/16 裝訂：平裝

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and medi

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90折

9.Advertising Media Planning ─ A Brand Management Approach

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：Taylor & Francis 出版日：2015/09/30 裝訂：平裝

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr

定價：3899 元，優惠價：9 3509

無庫存，下單後進貨(到貨天數約45-60天)

10.Advertising and Public Relations Research

作者：Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson 出版社：M E Sharpe Inc 出版日：2014/01/15 裝訂：平裝

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper con

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11.Advertising and Public Relations Research

作者：Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley 出版社：Routledge 出版日：2015/09/16 裝訂：精裝

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in adve

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90折

12.Advertising Media Planning：A Brand Management Approach

作者：Larry D. (University of Houston Kelley USA); Kim (University of Oregon Sheehan USA); Lisa Dobias; David Koranda; Donald W Jugenheimer 出版社：PBKTYFRL 出版日：2022/12/27 裝訂：平裝

定價：3119 元，優惠價：9 2807

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13.Advertising Media Planning：A Brand Management Approach

作者：Larry D. (University of Houston Kelley USA); Kim (University of Oregon Sheehan USA); Lisa Dobias; David Koranda; Donald W Jugenheimer 出版社：PBKTYFRL 出版日：2022/12/27 裝訂：精裝

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1.Advertising Management

2.Cases in Advertising Management

3.Advertising Account Planning ― Planning and Managing an Imc Campaign

4.Advertising Account Planning ─ Planning and Managing an Imc Campaign

5.Advertising Media Planning

6.Advertising Media Planning

7.Advertising Media Planning ─ A Brand Management Approach

8.Advertising Media Workbook and Sourcebook

9.Advertising Media Planning ─ A Brand Management Approach

10.Advertising and Public Relations Research

11.Advertising and Public Relations Research

12.Advertising Media Planning：A Brand Management Approach

13.Advertising Media Planning：A Brand Management Approach

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