Two years ago George Lakoff published the bestselling Don’t Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political
Since September 11, 2001, the Bush administration has relentlessly invoked the word "freedom." Al-Qaeda attacked us because "they hate our freedom." The U.S. can strike preemptively because "freedom i
In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering rad
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us
When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff’s classic tex
"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, rang
Ten Lectures on Cognitive Linguistics presents ten lectures, in both audio and transcribed text, given by George Lakoff in Beijing in April 2004. Lakoff gives an account of the background of cognitive
A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling authorOne of the world 's best-known linguists and cognitive scientists, George Lako
What are human beings like? How is knowledge possible? What is truth? Where do moral values come from? Questions like these have stood at the center of Western philosophy for centuries. In addressing
Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand h
At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservat
"The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as
“The essential handbook for thinking and talking Democratic—must reading not only for every Democrat but for every responsible citizen” (Robert B. Reich, former Secretary of Labor and author of Beyond
Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections) is about unleashing the power of communication in contemporary progres
This book is about mathematical ideas, about what mathematics means-and why. Abstract ideas, for the most part, arise via conceptual metaphor-metaphorical ideas projecting from the way we function in
