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18筆商品,1/1頁

1.管理經濟學

作者:James R. McGuigan;R. Charles Moyer;Frederick H. deB. Harris  出版社:Cengage Learning  出版日:2017/02/01 裝訂:平裝

一、涵蓋「管理經濟」理論之運用,如市場供需原則、生產理論、成本理論、完全競爭價格理論、不完全競爭價格理論(包括獨占市場、寡占市場、獨占性競爭市場)、組織理論、政府管理理論;同時亦深入將理論與實務結合。 二、提供計量經濟方法來探討供給與需求預測,公司成本最小與生產數量最大之最適投入與產出之推估。 三、以賽局理論說明企業如何在價格與非價格策略上作最佳選擇;同時在組織理論也提供企業在管理上之重要參考。

定價:820元  

庫存:1

2.現代財務管理(上)

作者:R. Charles Moyer;James R. McGuigan;William J. Kretlow  出版社:揚智文化  出版日:2001/11/01 裝訂:精裝

財務管理領域近幾年面臨重要的轉變與成長,新的財務管理技巧與精密的電腦資源不斷地被使用在財務決策上。財務工程開發了許多新的衍生性金融商品,例如,選擇權、期貨、期貨選擇權、外幣交換及利率交換等商品,來協助財務經理管理風險並創造股東財富;而全球化的趨勢也使得企業必須進行組織重整來因應外來的競爭;另外,80與90年代企業破產數字高居不下,大量人員投注在評價、資金成本、資本結構、選擇權評價(包括實質選擇權)

定價:550元   優惠價: 95523

絕版無法訂購

3.Contemporary Financial Management + Lms Integrated for Mindtap Finance, 1 Term 6 Months Access Card

作者:R. Charles Moyer; James R. McGuigan; Ramesh P. Rao  出版社:South-Western Pub  出版日:2017/02/14 裝訂:精裝

Your students save money by purchasing this bundle which includes Contemporary Financial Management, 14th, and access to their LMS Integrated MindTap resources from within your campus Learning Managem

定價:8368元   優惠價: 97531

無庫存,下單後進貨(採購期約45個工作天)

4.Contemporary Financial Management + Mindtap Finance, 1 Term 6 Months Access Card

作者:R. Charles Moyer; James R. McGuigan; Ramesh P. Rao  出版社:South-Western Pub  出版日:2017/01/27 裝訂:精裝

Your students save money by purchasing this bundle which includes Contemporary Financial Management, 14th, with access to MindTap. MindTap is the digital learning solution that helps you engage and tr

定價:8368元   優惠價: 97531

無庫存,下單後進貨(採購期約45個工作天)

5.Managerial Economics + Mindtap Economics, 1-term Access

作者:James R. McGuigan; R. Charles Moyer; Frederick H. B. Harris  出版社:South-Western Pub  出版日:2016/09/27 裝訂:精裝

Your students save money by purchasing this bundle which includes the Loose-Leaf version of McGuigan/Moyer/Harris' Managerial Economics: Applications, Strategies and Tactics, 14th Edition, and the Min

定價:7963元   優惠價: 97167

無庫存,下單後進貨(採購期約45個工作天)

6.Managerial Economics ― Applications, Strategies and Tactics

作者:James R. McGuigan; R. Charles Moyer; Frederick H. Harris  出版社:Cengage Learning  出版日:2016/09/15 裝訂:精裝

Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates

定價:1450元  

無庫存,下單後進貨(採購期約4~10個工作天)

7.Contemporary Financial Management

作者:R. Charles Moyer; James R. McGuigan; Ramesh P. Rao  出版社:Cengage Learning  出版日:2014/01/01 裝訂:精裝

Gain a comprehensive understanding of contemporary financial management as the latest edition of Moyer/McGuigan/Kretlow?s successful CONTEMPORARY FINANCIAL MANAGEMENT introduces the principles you nee

定價:9673元   優惠價: 98706

無庫存,下單後進貨(採購期約45個工作天)

8.Contemporary Financial Management + Aplia Printed Access Card

作者:R. Charles Moyer; James R. McGuigan; Ramesh P. Rao  出版社:South-Western Pub  出版日:2014/01/01 裝訂:精裝

This successful text provides a comprehensive and contemporary introduction to financial management, focusing on value creation, risk management, and effectively managing cash flows, the international

定價:8098元   優惠價: 97288

無庫存,下單後進貨(採購期約45個工作天)

9.管理經濟學

作者:JAMES R. MCGUIGAN;R. CHARLES MOYER;FREDERICK H. DEB. HARRIS  出版社:華泰  出版日:2011/07/01

1.涵蓋「管理經濟」理論之運用,如市場供需原則、生產理論、成本理論、完全競爭價格理論、不完全競爭價格理論(包括獨占市場、寡占市場、獨占性競爭市場)、組織理論、政府管理理論;同時亦深入將理論與實務結合。2.提供計量經濟方法來探討供給與需求預測,公司成本最小與生產數量最大之最適投入與產出之推估。3.另以賽局理論說明企業如何在價格與非價格策略上,作最佳選擇;同時在組織理論也提供企業在管理上之重要參考。4

定價:780元   優惠價: 95741

無庫存,下單後進貨(採購期約4~10個工作天)

10.Managerial Economics/Infoapps 2-semester Printed Access Card

作者:James R. McGuigan; R. Charles Moyer; Frederick H. Harris  出版社:Cengage Learning  出版日:2010/08/02

This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theorie

定價:11035元  

無庫存,下單後進貨(採購期約45個工作天)

11.Managerial Economics

作者:James R. McGuigan; R. Charles Moyer; Frederick H. Harris  出版社:South-Western Pub PBKSOHAL  出版日:2010/08/02

定價:9198元   優惠價: 98278

無庫存,下單後進貨(採購期約45個工作天)

12.Contemporary Financial Management

作者:R. Charles Moyer; James R. McGuigan; William J. Kretlow  出版社:South-Western Pub PBKSOHAL  出版日:2008/02/18 裝訂:精裝

Gain a comprehensive understanding of contemporary financial management as the latest edition of Moyer/McGuigan/Kretlow?s successful CONTEMPORARY FINANCIAL MANAGEMENT introduces the principles you ne

定價:17233元   優惠價: 915510

無庫存,下單後進貨(採購期約45個工作天)

13.Contemporary Financial Management

作者:R. Charles Moyer; James R. McGuigan; William J. Kretlow  出版社:Lightning Source Inc  出版日:2006/10/31 裝訂:平裝

定價:1848元   優惠價: 91663

無庫存,下單後進貨(採購期約45個工作天)

14.Fundamentals of Contemporary Financial Management: With Thomson One, Business School Edition

作者:R. Charles Moyer; James R. McGuigan; Ramesh P. Rao  出版社:South-Western Pub PBKSOHAL  出版日:2006/03/03

This text is a streamlined text for basic financial management. It provides a brief introduction to financial management, incorporating shareholder wealth maximization and cash flow management focus,

定價:4998元   優惠價: 94498

無庫存,下單後進貨(採購期約45個工作天)

15.Contemporary Financial Management + Thomson One Business School Edition

作者:R. Charles Moyer; James R. McGuigan; Ramesh P. Rao; William J. Kretlow  出版社:Cengage Learning  出版日:2011/02/04

This successful text provides a comprehensive and contemporary introduction to financial management, focusing on shareholder wealth maximization and cash flow management, the international aspects of

定價:10645元  

無庫存,下單後進貨(採購期約45個工作天)

16.Contemporary Financial Management + Thomson One - Business School Edition 6-month Printed Access Card

作者:R. Charles Moyer; James R. McGuigan; Ramesh P. Rao  出版社:Cengage Learning  出版日:2014/01/01 裝訂:精裝

This successful text provides a comprehensive and contemporary introduction to financial management, focusing on value creation, risk management, and effectively managing cash flows, the international

定價:14398元  

絕版無法訂購

17.Contemporary Financial Management With Thomson One Business School Edition 6-month Printed Access Card

作者:R. Charles Moyer; James R. McGuigan; Ramesh P. Rao  出版社:Cengage Learning  出版日:2014/01/01 裝訂:精裝

This successful text provides a comprehensive and contemporary introduction to financial management, focusing on value creation, risk management, and effectively managing cash flows, the international

定價:10528元   優惠價: 99475

絕版無法訂購

18.Managerial Economics ― Applications, Strategies and Tactics

作者:James R. McGuigan; R. Charles Moyer; Frederick H. Harris  出版社:Cengage Learning  出版日:2013/07/16 裝訂:精裝

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make be

定價:15198元  

絕版無法訂購