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Public Relations As Relationship Management ─ A Relational Approach to the Study and Practice of Public Relations

1.Public Relations As Relationship Management ─ A Relational Approach to the Study and Practice of Public Relations

作者:Eyun-jung Ki (EDT); Jeong-nam Kim (EDT); John A. Ledingham (EDT)  出版社:Taylor & Francis  出版日:2015/04/29 裝訂:精裝
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function
若需訂購本書,請電洽客服
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Public Relations As Relationship Management ─ A Relational Approach to the Study and Practice of Public Relations
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2.Public Relations As Relationship Management ─ A Relational Approach to the Study and Practice of Public Relations

作者:Eyun-jung Ki (EDT); Jeong-nam Kim (EDT); John A. Ledingham (EDT)  出版社:Taylor & Francis  出版日:2015/04/29 裝訂:平裝
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function
定價:3599 元, 優惠價:9 3239
無庫存,下單後進貨(到貨天數約45-60天)

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