三民網路書店 / 搜尋結果

《國際行銷學》(International Marketing, 17e) 探討全球性議題，並說明國際行銷業相關的種種概念。本書強調競爭策略在不同國家市場中的影響。書中提供一種方法與架構，有助於了解及分析任何國家或區域在文化和環境上的獨特性。本書目的是要引起讀者對各大企業管理實務的興趣，並能了解從全球觀點來看國際行銷管理策略的重要性。書中透過簡要又時而幽默的當前實例吸引讀者並增進對書中觀點、概念與

How are salt, sugar, coffee, chocolate, alcohol, tobacco, marijuana, opioids, and cocaine alike?We know they offer little or no nutritional benefit, can be addictive, and may cause health problems. Th

As the nation reels from the impact of the Great Recession, many families are finding new ways to live together, including creating multigenerational households to save money and consolidate resources

Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunit

Logical Options introduces the extensions and alternatives to classical logic which are most discussed in the philosophical literature: many-sorted logic, second-order logic, modal logics, intuitionis

The recent focus on China's boom has obscured the fact that Japan is once again on the rise. How do we manage our growing, and crucial, interdependence? The answer is the legions of Japanese and Ameri

Negotiation is a core skill used in a variety of personal and commercial settings and can be the key to success. Inventive Negotiation demonstrates how to transform transaction-oriented competitive or

Discover how the latest financial theories connect with what today's organizations are actually practicing in business with Graham/Smart/Megginson's CORPORATE FINANCE: LINKING THEORY TO WHAT COMPANIE

An amazing collection of Horus Heresy Primarch short stroies, penned by a host of best selling authors. A must have for all fans of Horus Heresy! From their shadowed origins to the desperate battles

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook. Additional updates include:1.Nne Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and

Based on documentation originating in the environmental sciences, history of science, philosophy and art, Architecture of Nature explores the materiality and the effects of the forces at play in the h