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27筆商品,1/2頁

1.當代媒體:匯流中的傳播世界

作者:Joseph Turow-作;黃振家-審訂  出版社:學富文化  出版日:2019/08/01 裝訂:平裝

《當代媒體》利用匯流當作一面透鏡,將學生置於21世紀媒體世界各種影響深遠之變化的核心位置。透過匯流這面透鏡,學生們能夠學會如何以批判方式去思考今日的媒體所扮演的角色,以及這些變化對於他們當前與未來的生活有什麼樣的意義。本書的媒體系統取向能夠幫助學生仔細檢視在這個由數位革命所創造的新世界當中,媒體被生產製作、發行以及展示的種種過程。因此,《當代媒體》超越了傳統大眾傳播教科書把焦點放在消

定價:560元   優惠價: 95532

庫存:3

2.Media Today ― Mass Communication in a Converging World

作者:Joseph Turow  出版社:Routledge  出版日:2019/10/20 裝訂:平裝

定價:4500元   優惠價: 94050

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3.Media Today:Mass Communication in a Converging World

作者:Joseph Turow  出版社:PBKTYFRL  出版日:2019/10/15 裝訂:精裝

定價:9450元   優惠價: 98505

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4.The Aisles Have Eyes ― How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

作者:Joseph Turow  出版社:Yale Univ Pr  出版日:2018/02/06 裝訂:平裝

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty

定價:630元   優惠價: 9567

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5.The Aisles Have Eyes ― How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

作者:Joseph Turow  出版社:Yale Univ Pr  出版日:2017/01/17 裝訂:精裝

By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be

定價:1050元   優惠價: 9945

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6.Media Today ─ Mass Communication in a Converging World

作者:Joseph Turow  出版社:Routledge UK  出版日:2016/11/04 裝訂:精裝

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the r

定價:7000元   優惠價: 96300

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

7.Media Today ─ Mass Communication in a Converging World

作者:Joseph Turow  出版社:Routledge UK  出版日:2016/11/04 裝訂:平裝

"Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definition

定價:4273元   優惠價: 93846

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8.Media Today ─ Mass Communication in a Converging World

作者:Joseph Turow  出版社:Taylor & Francis  出版日:2013/10/31 裝訂:平裝

Mass Communication in a Converging World. Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens

定價:3119元   優惠價: 92807

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9.Media Today ― Mass Communication in a Converging World

作者:Joseph Turow  出版社:Taylor & Francis  出版日:2013/10/25 裝訂:精裝

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the r

定價:8200元   優惠價: 97380

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

10.The Daily You

作者:Joseph Turow  出版社:Yale Univ Pr  出版日:2013/02/05 裝訂:平裝

"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media

定價:990元   優惠價: 9891

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11.The Daily You

作者:Joseph Turow  出版社:Yale Univ Pr  出版日:2012/01/10 裝訂:精裝

"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media

定價:1260元   優惠價: 91134

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12.Media Today: An Introduction to Mass Communication

作者:Joseph Turow  出版社:Routledge UK  出版日:2011/05/04

Media Today puts students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think c

定價:3444元   優惠價: 93100

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13.Media Today: An Introduction to Mass Communication

作者:Joseph Turow  出版社:Routledge UK  出版日:2011/05/04

Media Today puts students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically ab

定價:7150元   優惠價: 96435

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

14.Playing Doctor: Television, Storytelling, and Medical Power

作者:Joseph Turow  出版社:Univ of Michigan Pr  出版日:2010/08/26

Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well

定價:1733元   優惠價: 91560

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15.Media Today: An Introduction to Mass Communication, 2010 Update

作者:Joseph Turow  出版社:Routledge UK  出版日:2010/03/11

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about

定價:3778元   優惠價: 93400

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16.Media Today: An Introduction to Mass Communication

作者:Joseph Turow  出版社:Taylor & Francis  出版日:2008/12/01 裝訂:精裝

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to

定價:5700元   優惠價: 95130

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

17.Breaking Up America ― Advertisers and the New Media World

作者:Joseph Turow  出版社:Univ of Chicago Pr  出版日:1998/12/15 裝訂:平裝

The first comprehensive study of target marketing shows how advertisers and the media are appealing to America's social divisions, self-indulgence, and self-isolation, exploiting differences among con

定價:1125元   優惠價: 91013

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18.Breaking Up America

作者:Joseph Turow  出版社:Univ of Chicago Pr  出版日:1997/05/15 裝訂:精裝

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing i

定價:1600元   優惠價: 91440

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19.The Aisles Have Eyes ― How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

作者:Joseph Turow; Rob Grgach (NRT)  出版社:Tantor Media Inc  出版日:2017/01/17 裝訂:有聲書

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be

定價:1400元   優惠價: 91260

無庫存,下單後進貨(採購期約60個工作天)

20.The Advertising and Consumer Culture Reader

作者:Joseph Turow (EDT); Matthew P. McAllister (EDT)  出版社:Routledge UK  出版日:2009/06/04

Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even

定價:2209元   優惠價: 91988

無庫存,下單後進貨(採購期約60個工作天)