Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful gr
A good logo must be good on its own design merits and it must be good for the client, by satisfying the brand positioning, meeting clearly stated business objectives, and by the designer’s abi
Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a f
