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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!

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Klaus-Dieter Altmeppen (EDT)/ C. Ann Hollifield (EDT)/ Joost Van Loon (EDT) (1)
Klaus-dieter Altmeppen (EDT)/ C. Ann Hollifield (EDT)/ Joost Van Loon (EDT) (1)

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Value-oriented Media Management ― Decision Making Between Profit and Responsibility

1.Value-oriented Media Management ― Decision Making Between Profit and Responsibility

作者:Klaus-Dieter Altmeppen (EDT); C. Ann Hollifield (EDT); Joost Van Loon (EDT)  出版社:Springer Nature  出版日:2018/07/18 裝訂:平裝
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different value
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Value-Oriented Media Management ─ Decision Making Between Profit and Responsibility

2.Value-Oriented Media Management ─ Decision Making Between Profit and Responsibility

作者:Klaus-dieter Altmeppen (EDT); C. Ann Hollifield (EDT); Joost Van Loon (EDT)  出版社:Springer Verlag  出版日:2017/05/08 裝訂:精裝
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different value
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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