malcolm mcdonald - 三民網路書店

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原文書（21）

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2024年（2）

2022~2023 （2）

2020~2021 （2）

2018~2019 （2）

2016~2017 （3）

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平裝（19）

精裝（2）

作者

Malcolm McDonald （5）

Malcolm McDonald/ Peter Mouncey （2）

Mike Meldrum/ Malcolm McDonald （2）

Ally Barrett,John Barton,Gregory Cameron,Andrew Davison,Alan Everett,Peter Graystone,Malcolm Guite,Colin Heber-Percy,Chine McDonald,Rachel Mann （1）

Doctor Saif Khan,Doctor Tareq Abdullah,Dr. David Featherstone (University of Glasgow),Malini Chakrabarty,Dr. Emily Munro,Dr. Aaron Jaffer,Hasaam Latif,Prof. Derek Law；McDonald, Isobel,Malcolm, Emily （1）

出版社/品牌

Kogan Page Ltd （9）

Butterworth-Heinemann （4）

Routledge UK （2）

Church House Publishing （1）

Glasgow Museums Publishing （1）

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共22筆商品，1/2頁

滿額折

1.Grokking Web Application Security

作者：Malcolm McDonald 出版社：MANNING PUBN 出版日：2024/04/30 裝訂：平裝

定價：3150 元，優惠價：1 3150

預購中

滿額折

2.Web開發者一定要懂的駭客攻防術

作者：Malcolm McDonald 出版社：碁峰資訊 出版日：2021/03/31 裝訂：平裝

網頁系統（Web）的生態已讓人難以想像，原以為網際網路是由專家精心設計而成，它所處理的一切事物都充滿理性，事實上，它的發展過程是高速而隨性的，現今，人們在網際網路的所作所為已遠遠超出原創者的預想。維護網站安全似乎成了艱鉅任務。網站是一種獨特的應用軟體，能夠即時向數百萬名使用者發布訊息，這些使用者也包括積極活動的駭客們。大公司時常會遭受資安危害，每週都有新的資料外洩事件，面對這種情況，孤獨的Web

定價：420 元，優惠價：9 378

庫存：2

滿額折

3.Marketing Plans：Profitable Strategies in the Digital Age

作者：Malcolm McDonald (Cranfield School of Management); Hugh Wilson (Cranfield School of Management); Dave Chaffey 出版社：PBKWILTR 出版日：2024/03/21 裝訂：平裝

定價：2199 元，優惠價：95 2089

無庫存，下單後進貨(到貨天數約45-60天)

90折

4.Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

作者：Malcolm McDonald 出版社：Kogan Page Ltd 出版日：2008/01/01 裝訂：平裝

This guide covers marketing planning for managers and students, with the basics on each part of the strategic marketing process, from planning and setting objectives to advertising, sales and price st

定價：873 元，優惠價：9 786

無庫存，下單後進貨(到貨天數約30-45天)

滿額折

5.Web Security Basics for Developers

作者：Malcolm McDonald 出版社：No Starch Pr 出版日：2020/01/14 裝訂：平裝

定價：1048 元，優惠價：79 828

無庫存，下單後進貨(到貨天數約30-45天)

90折

6.Malcolm Mcdonald on Marketing Planning ─ Understanding Marketing Plans and Strategy

作者：Malcolm McDonald 出版社：Kogan Page Ltd 出版日：2016/11/28 裝訂：平裝

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuses on the practical application of marketing planning. Chapters explain advertising

定價：1485 元，優惠價：9 1337

無庫存，下單後進貨(到貨天數約30-45天)

95折

7.Marketing in a Nutshell: Key Concepts for Non-specialists

作者：Mike Meldrum; Malcolm McDonald 出版社：Butterworth-Heinemann 出版日：2007/03/08 裝訂：平裝

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified m

定價：1888 元，優惠價：95 1794

無庫存，下單後進貨(到貨天數約30-45天)

90折

8.Marketing Accountability: How to Measure Marketing Effectiveness

作者：Malcolm McDonald; Peter Mouncey 出版社：Kogan Page Ltd 出版日：2011/02/28 裝訂：平裝

For senior executives, McDonald (marketing, Cranfield U., UK) and Mouncey, a marketing professional who works in marketing education and consulting, draw on research they conducted at the Cranfield Sc

定價：1048 元，優惠價：9 943

無庫存，下單後進貨(到貨天數約30-45天)

90折

9.The Complete Marketer ─ 60 Essential Concepts for Marketing Excellence

作者：Mike Meldrum; Malcolm McDonald 出版社：Kogan Page Ltd 出版日：2013/05/28 裝訂：平裝

McDonald (marketing, Cranfield School of Management, UK) and Meldrum, a marketing, leadership development, and coaching consultant who formerly taught marketing at Cranfield School of Management, supp

定價：1350 元，優惠價：9 1215

無庫存，下單後進貨(到貨天數約30-45天)

90折

10.Marketing Accountability: How to Measure Marketing Effectiveness

作者：Malcolm McDonald; Peter Mouncey 出版社：Kogan Page Ltd 出版日：2009/07/01 裝訂：精裝

Intended for senior executives who need to measure the impact of marketing activities in order to justify expenditures, this guide describes strategies for data management and the allocation of resour

定價：1123 元，優惠價：9 1011

無庫存，下單後進貨(到貨天數約30-45天)

11.MBA Marketing

作者：Malcolm McDonald; Ailsa Kolsaker 出版社：Palgrave Macmillan 出版日：2013/12/25 裝訂：平裝

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly mov

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02-25006600[分機130、131]。

95折

12.Market Segmentation: How to Do It, How to Profit from It

作者：Malcolm McDonald; Ian Dunbar 出版社：Butterworth-Heinemann 出版日：2004/10/01 裝訂：平裝

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segme

定價：2563 元，優惠價：95 2435

無庫存，下單後進貨(到貨天數約30-45天)

95折

13.Marketing Plans for Service Businesses: A Complete Guide

作者：Malcolm McDonald; Adrian Payne 出版社：Butterworth-Heinemann 出版日：2005/10/17 裝訂：平裝

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to t

定價：2939 元，優惠價：95 2792

無庫存，下單後進貨(到貨天數約30-45天)

90折

14.Malcolm Mcdonald on Value Propositions ─ How to Develop Them, How to Quantify Them

作者：Malcolm McDonald; Grant Oliver 出版社：Kogan Page Ltd 出版日：2018/02/28 裝訂：平裝

In marketing and business contexts, a value proposition is an innovation, service or feature intended to make a company or product attractive to customers. Having a clearly defined, quantified and con

定價：1575 元，優惠價：9 1418

無庫存，下單後進貨(到貨天數約30-45天)

90折

15.100 Practical Ways to Improve Customer Experience ― Achieve End-to-end Customer Engagement in a Multi-channel World

作者：Martin Newman; Malcolm McDonald 出版社：Kogan Page Ltd 出版日：2018/08/28 裝訂：平裝

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walk

定價：1485 元，優惠價：9 1337

無庫存，下單後進貨(到貨天數約30-45天)

90折

16.MalColm McDonald on Key Account Management

作者：Malcolm McDonald; Beth Rogers 出版社：Kogan Page Ltd 出版日：2017/08/28 裝訂：平裝

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they w

定價：1485 元，優惠價：9 1337

無庫存，下單後進貨(到貨天數約30-45天)

95折

17.Marketing Plans That Work: Targeting Growth and Profitability

作者：Malcolm McDonald; Warren J. Keegan 出版社：Butterworth-Heinemann 出版日：2001/11/05 裝訂：平裝

Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary

定價：1503 元，優惠價：95 1428

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90折

18.Marketing Value Metrics ― A New Metrics Model to Measure Marketing Effectiveness

作者：Malcolm McDonald; Peter Mouncey; Stan Maklan 出版社：Kogan Page Ltd 出版日：2014/05/28 裝訂：平裝

It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework

定價：1800 元，優惠價：9 1620

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90折

19.Creating Powerful Brands

作者：Leslie De Chernatony; Malcolm McDonald; Elaine Wallace 出版社：Routledge UK 出版日：2010/11/01 裝訂：平裝

This book summarises the latest thinking and best practice in the domain of brandingAll new real marketing campaigns show how branding theories are implemented in practiceBrought right up to date wit

定價：3509 元，優惠價：9 3158

無庫存，下單後進貨(到貨天數約45-60天)

20.The Transition to Socialism in China

作者：Malcolm Maryon Chapman; Elizabeth McDonald Tonkin 出版社：Routledge UK 出版日：2016/02/05 裝訂：精裝

Originally published in 1982, six years after Mao’s death, this study assesses the changes that have been made in policy and theory in post-Mao China with a look back at issues associated with the for

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