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商品類型


原文書 (7)

商品定價


$800以上 (7)

出版日期


2014~2015 (3)
2012~2013 (3)
2012年以前 (1)

商品狀況


可訂購商品 (7)

庫存狀況


無庫存 (7)

裝訂方式


平裝 (2)
精裝 (5)

作者


Marc Fetscherin (EDT) (2)
Ilan Alon (EDT)/ Julian Chang (EDT)/ Marc Fetscherin (EDT)/ Christoph Lattemann (EDT)/ John R. McIntyre (EDT)/ Tarun Khanna (FRW) (1)
Ilan Alon (EDT)/ Marc Fetscherin (EDT)/ Philippe Gugler (EDT) (1)
Marc Fetscherin (EDT)/ Susan Fournier (EDT)/ Michael Breazeale (EDT)/ T. C. Melewar (E) (1)
Marc Fetscherin (EDT)/ Tobias Heilmann (EDT) (1)
Susan Fournier (EDT)/ Michael Breazeale (EDT)/ Marc Fetscherin (EDT)/ T. C. Melewar (EDT) (1)

出版社/品牌


Palgrave Macmillan (3)
Taylor & Francis (3)
Routledge UK (1)

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7筆商品,1/1頁

1.Ceo Branding ─ Theories and Practice

作者:Marc Fetscherin (EDT)  出版社:Taylor & Francis  出版日:2015/06/24 裝訂:精裝

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect

定價:6750元   優惠價: 96075

無庫存,下單後進貨(採購期約45-60個工作天)

2.CEO Branding ─ Theory and Practice

作者:Marc Fetscherin (EDT)  出版社:Taylor & Francis  出版日:2015/06/24 裝訂:平裝

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect

定價:2698元   優惠價: 92428

無庫存,下單後進貨(採購期約45-60個工作天)

3.Consumer Brand Relationships ― Meaning, Measuring, Managing

作者:Marc Fetscherin (EDT); Tobias Heilmann (EDT)  出版社:Palgrave Macmillan  出版日:2015/05/20 裝訂:精裝

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. Specifically, the book discusses what brand relationship means and how to measure and manage br

定價:5175元  

無庫存,下單後進貨(採購期約45-60個工作天)

4.Chinese International Investments

作者:Ilan Alon (EDT); Marc Fetscherin (EDT); Philippe Gugler (EDT)  出版社:Palgrave Macmillan  出版日:2012/01/15 裝訂:精裝

"Chinese International Investments provides authoritative academic and professional insights into Chinese international investments in Europe, Asia, Africa and the Americas. It offers a wide range of

定價:5625元   優惠價: 95063

無庫存,下單後進貨(採購期約45-60個工作天)

5.Consumer Brand Relationships—Theory and Practice

作者:Susan Fournier (EDT); Michael Breazeale (EDT); Marc Fetscherin (EDT); T. C. Melewar (EDT)  出版社:Taylor & Francis  出版日:2013/03/15 裝訂:平裝

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed,

定價:2404元   優惠價: 92164

無庫存,下單後進貨(採購期約45-60個工作天)

6.Consumer-Brand Relationships

作者:Marc Fetscherin (EDT); Susan Fournier (EDT); Michael Breazeale (EDT); T. C. Melewar (E)  出版社:Routledge UK  出版日:2012/03/22 裝訂:精裝

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed,

定價:5850元   優惠價: 95265

無庫存,下單後進貨(採購期約45-60個工作天)

7.China Rules: Globalization and Political Transformation

作者:Ilan Alon (EDT); Julian Chang (EDT); Marc Fetscherin (EDT); Christoph Lattemann (EDT); John R. McIntyre (EDT); Tarun Khanna (FRW)  出版社:Palgrave Macmillan  出版日:2009/09/15 裝訂:精裝

The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why do Chinese firms internationalize, how do they do so, and what will be the impact

定價:5400元   優惠價: 94860

無庫存,下單後進貨(採購期約45-60個工作天)