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90筆商品,1/5頁

1.國際行銷管理

作者:WARREN J. KEEGAN;MARK GREEN  出版社:ADDISON-WESLEY PUBLISHING  出版日:2010/03/01

架構完整,條理清楚有系統的介紹國際行銷管理的觀念與分析工具,結合豐富的國際行銷成功實例,資料新穎,立論精闢,見解獨到,具有高水準的可讀性、參考性、實用性。 理論與實務並重特別注重國際市場環境分析與競爭策略發展,是跨國企業辨識市場機會及發展競爭優勢的最佳指南。 融入新興市場資訊深入討論近年備受國際重視的新興國家市場,尤其是對金磚四國的市場機會及未來發展趨勢論述甚詳,這是其他教科書較少著墨的領域。

定價:640元  

庫存:1

2.國際行銷概論

作者:WARREN J. KEEGAN;MARK C. GREEN  出版社:台灣培生教育  出版日:2011/01/01

全書共分為十五章,第一部分介紹全球行銷的基本概念;第二部分介紹全球行銷環境,探討與分析全球行銷環境的內涵、趨勢、變遷、法規和文化,幫助讀者以此為基礎尋找商機和擬定全球化策略;第三部分說明如何在全球環境的機會中,確認目標市場區隔、定位和競爭策略,以及擬定市場進入策略,以獲取最大的競爭優勢;第四部分著重在全球行銷組合,包括產品和品牌決策、價格決策、配銷通路、溝通決策等。 本書不但涵蓋了全球行銷的基本

定價:460元  

庫存:1

3.Barnsley at War 1939-45

作者:Mark Green  出版社:Pen & Sword  出版日:2019/05/19 裝訂:平裝

定價:873元   優惠價: 9786

無庫存,下單後進貨(採購期約45個工作天)

4.Void If Detached ― The Writings & Musings

作者:Mark Green  出版社:Dcdesign Books  出版日:2017/05/12 裝訂:平裝

In Void If Detached, Mark Green gives us a clear look at the way a man in his forties approaches his diagnosis of a rare form of brain cancer called anaplastic ependymoma. His diagnosis was later revi

定價:873元   優惠價: 9786

無庫存,下單後進貨(採購期約45個工作天)

5.Bright, Infinite Future ─ A Generational Memoir on the Progressive Rise

作者:Mark Green  出版社:St Martins Pr  出版日:2016/05/03 裝訂:精裝

"Blending the historical, biographical and political, the wide-ranging Bright, Infinite Future describes how the values of the '60s are creating a new progressive majority in '16. The multi-faceted Ma

定價:945元   優惠價: 79747

無庫存,下單後進貨(採購期約45個工作天)

6.Grey Faction ― Arrival of the Grey Queen

作者:Mark Green  出版社:Author Solutions  出版日:2014/12/01 裝訂:精裝

定價:1464元   優惠價: 91318

無庫存,下單後進貨(採購期約45個工作天)

7.Grey Faction ― Arrival of the Grey Queen

作者:Mark Green  出版社:Author Solutions  出版日:2014/12/01 裝訂:平裝

定價:790元   優惠價: 9711

無庫存,下單後進貨(採購期約45個工作天)

8.Semiconductor Quantum Dots ― Organometallic and Inorganic Synthesis

作者:Mark Green  出版社:Royal Society of Chemistry  出版日:2014/05/31 裝訂:精裝

Quantum dots are nano-sized particles of semiconducting material, typically chalcogenides or phosphides of metals found across groups II to VI of the periodic table. Their small size causes them to ex

定價:9000元   優惠價: 98100

無庫存,下單後進貨(採購期約45個工作天)

9.The Tai Chi Healing Bible

作者:Mark Green  出版社:Aurum Press UK  出版日:2014/03/06 裝訂:平裝

An introduction to basic techniques for physical and spiritual well-being.

定價:549元   優惠價: 79434

無庫存,下單後進貨(採購期約45個工作天)

10.The Travel Auction

作者:Mark Green  出版社:Createspace Independent Pub  出版日:2013/02/25 裝訂:平裝

It should have been their trip of a lifetime. But with just days to go, Jonathan Cork is dumped by his girlfriend. Unable to change the name on the spare ticket and fast running out of time, Jonathan

定價:583元   優惠價: 9525

無庫存,下單後進貨(採購期約45個工作天)

11.Inside the Multi-generational Family: 9 Symptons of Generational Stack Up and How to Cure Them

作者:Mark Green  出版社:Palgrave Macmillan  出版日:2011/04/26 裝訂:精裝

Inside the Multi-Generational Family is an inside look at how familial relationships affect the success or the failure of the family business. Many family business owners encounter conflic

定價:1215元   優惠價: 91094

無庫存,下單後進貨(採購期約45個工作天)

12.Imagine ― How We Can Reach The Uk?

作者:Mark Green  出版社:Stl Distribution North Amer  出版日:2004/09/30 裝訂:平裝

定價:350元   優惠價: 9315

無庫存,下單後進貨(採購期約45個工作天)

13.Thank God It's Monday

作者:Mark Green  出版社:Send the Light Inc  出版日:2003/08/01 裝訂:平裝

定價:350元   優惠價: 9315

無庫存,下單後進貨(採購期約45個工作天)

14.Fake President ― Decoding Trump's Gaslighting, Corruption, and General Bullsh-t

作者:Mark Green; Ralph Nader  出版社:Skyhorse Pub Co Inc  出版日:2020/01/07 裝訂:平裝

定價:595元   優惠價: 79470

海外有庫存,下單後進貨(等候期約30個工作天)
新書特惠

15.The Little Lost Land Mullet

作者:Mark Edward Green  出版社:Xlibris Corp  出版日:2018/06/13 裝訂:平裝

This book is about a juvenile land mullet who gets separated from her father while looking for food. Anna, the baby land mullet, runs and runs into the backyard of the humans’ houses who live nearby h

定價:845元   優惠價: 9761

無庫存,下單後進貨(採購期約45個工作天)

16.Global Marketing, 7th Edition

作者:Warren Keegan; Mark Green  出版社:Pearson Education Ltd  出版日:2012/03/29

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events whil

定價:3299元  

無庫存,下單後進貨(採購期約45個工作天)

17.Tinykin's Transformations

作者:Mark Lemon; Charles Green  出版社:Textstream  出版日:2010/03/15 裝訂:平裝

定價:704元   優惠價: 9634

無庫存,下單後進貨(採購期約45個工作天)

18.From Poverty to Power: How Active Citizens and Effective States Can Change the World

作者:Duncan Green; Mark Fried  出版社:Oxfam Pubns  出版日:2008/08/30

Green (of Oxfam Great Britain) argues that approaches towards reducing inequality and poverty require the combined efforts of "active citizens" and "effective states." He explores a range of issues th

定價:1708元   優惠價: 91537

無庫存,下單後進貨(採購期約45個工作天)

19.Persecution, Privilege & Power ― Reconsidering the Zionist Narrative in American Life

作者:Mark Green (EDT)  出版社:Createspace  出版日:2007/10/29 裝訂:平裝

"PERSECUTION, PRIVILEGE & POWER" is a controversial but compelling collection of articles that critically explores the impact and influence of organized Zionism on American life and global politic

定價:743元   優惠價: 9669

無庫存,下單後進貨(採購期約45個工作天)

20.Jinhai's Justice ― Grey Faction Comics

作者:Mark John Green; Kristina Callahan  出版社:Createspace Independent Pub  出版日:2015/03/27 裝訂:平裝

(Volume 1 of 4) Grey Faction comics, based upon the novel Grey Faction by internationally sold author Mark Green.Jinhai's Justice, set in Osaka, Japan. When a series of brutal murders occur by apparen

定價:270元   優惠價: 9243

無庫存,下單後進貨(採購期約45個工作天)