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84筆商品,1/5頁

1.行銷學

作者:Philip Kotler;Gary Armstrong  出版社:普林斯頓國際  出版日:2017/08/01 裝訂:平裝

頂尖的行銷人員都擁有一個共同的目標:將消費者放在行銷的中心。因此,今日的行銷人員不只希望銷售產品,而是想要吸引顧客參與以及建立深度的顧客關係,以令其品牌成為消費者對話與生活中一個有意義的部分。本版新增之處新增線上、社群媒體、行動通訊、其他數位技術的發展情況,以及如何影響著行銷人員、品牌和顧客彼此吸引與參與的方式。特別針對新趨勢顧客參與行銷 — 建立直接且持續的顧客參與,以形塑品牌、品牌對話、品牌

定價:580元   優惠價: 95551

庫存:3

2.行銷管理

作者:Philip Kotler;Gary Armstrong  出版社:普林斯頓國際  出版日:2016/09/07 裝訂:平裝

頂尖的行銷人員都擁有一個共同的目標:將消費者放在行銷的中心。因此,今日的行銷人員不只希望銷售產品,而是想要吸引顧客參與以及建立深度的顧客關係,以令其品牌成為消費者對話與生活中一個有意義的部分。第十六版行銷管理新增之處新增線上、社群媒體、行動通訊、其他數位技術的發展情況,以及如何影響著行銷人員、品牌和顧客彼此吸引與參與的方式。特別針對新趨勢顧客參與行銷 — 建立直接且持續的顧客參與,以形塑品牌、品

定價:770元   優惠價: 95732

庫存:2

3.Marketing: An Introduction, Global Edition

作者:Gary Armstrong;Philip Kotler;Marc Oliver Opresnik  出版社:Pearson Education Limited  出版日:2019/06/27 裝訂:平裝

定價:1450元   優惠價: 951378

庫存:1

4.Sinking Lessons

作者:Philip Armstrong  出版社:Otago Univ Pr  出版日:2020/10/31 裝訂:平裝

定價:855元   優惠價: 9770

無庫存,下單後進貨(採購期約60個工作天)

5.Sheep

作者:Philip Armstrong  出版社:Reaktion Books  出版日:2016/05/15 裝訂:平裝

The ancient Egyptians worshipped them, the Romans dressed them in fitted coats, and the Christians associated them with their divine savior. InSheep, Philip Armstrong traces the natural and cultural h

定價:698元   優惠價: 9628

無庫存,下單後進貨(採購期約60個工作天)

6.Reticulations: Jean-Luc Nancy and the Networks of the Political

作者:Philip Armstrong  出版社:Univ of Minnesota Pr  出版日:2009/05/29

Within the writings of French philosopher Jean-Luc Nancy, the Aristotelian definition of the political association as self-sufficient is reopened to its displacement, where the very foundation of the

定價:1125元   優惠價: 91013

無庫存,下單後進貨(採購期約60個工作天)

7.What Animals Mean in the Fiction of Modernity

作者:Philip Armstrong  出版社:Taylor & Francis  出版日:2008/03/26 裝訂:平裝

Armstrong (U. of Canterbury, Aotearoa, New Zealand) presents this study on human-animal relationships by using literary examples such as Moby Dick and Robinson Crusoe to illustrate our need to underst

定價:1753元   優惠價: 91578

無庫存,下單後進貨(採購期約60個工作天)

8.Shakespeare in Psychoanalysis

作者:Philip Armstrong  出版社:Routledge UK  出版日:2001/05/17

The link between psychoanalysis as a mode of interpretation and Shakespeare's works is well known. But rather than merely putting Shakespeare on the couch, Philip Armstrong focuses on the complex and

定價:1429元   優惠價: 91286

無庫存,下單後進貨(採購期約60個工作天)

9.Marketing Pearson Etext Combo Access Card ― An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2019/05/25 裝訂:精裝

For undergraduate principles of marketing courses. This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail). An intr

定價:4799元   優惠價: 94319

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

10.Marketing ─ An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2017/04/03 裝訂:精裝

定價:8399元   優惠價: 97559

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

11.Marketing ─ An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2017/04/01 裝訂:平裝

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not tran

定價:11399元   優惠價: 910259

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

12.Marketing 2017 ― An Introduction - With Pearson Etext

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2017/03/26 裝訂:精裝

定價:5559元   優惠價: 95003

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

13.Marketing ― An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2016/02/11 裝訂:精裝

定價:6552元   優惠價: 95897

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

14.Marketing ― An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2016/02/07 裝訂:平裝

NOTE: Before purchasing, check with your instructor to ensure youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not t

定價:11226元   優惠價: 910103

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

15.Marketing ─ An Introduction

作者:Gary Armstrong; Philip Kotler  出版社:Pearson College Div  出版日:2016/02/06 裝訂:平裝

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how c

定價:10800元   優惠價: 99720

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

16.Principles of Marketing + Mymarketinglab With Pearson Etext Access Card

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/04/12 裝訂:精裝

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are

定價:13332元   優惠價: 911999

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

17.Principles of Marketing + Mymarketinglab With Pearson Etext ― Value Edition

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/01/19 裝訂:精裝

定價:9402元   優惠價: 98462

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

18.Principles of Marketing With Pearson Etext

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/01/18 裝訂:精裝

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for eac

定價:4710元   優惠價: 94239

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

19.Principles of Marketing

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/01/09 裝訂:精裝

For Principles of Marketing courses that require a comprehensive textHelp students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it

定價:11504元   優惠價: 910354

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)

20.Principles of Marketing ― Value Edition

作者:Philip Kotler; Gary Armstrong  出版社:Pearson College Div  出版日:2015/01/03 裝訂:精裝

定價:8802元   優惠價: 97922

未開放訂購,若需要購買,請來電洽詢02-25006600(分機130、131)