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商品類型


原文書 (2)

商品定價


$800以上 (2)

出版日期


2016~2017 (1)
2012~2013 (1)

商品狀況


可訂購商品 (2)

庫存狀況


無庫存 (2)

裝訂方式


平裝 (1)
精裝 (1)

作者


Bang Nguyen (EDT)/ T. C. Melewar (EDT)/ Don E. Schultz (EDT) (1)
Marc Fetscherin (EDT)/ Susan Fournier (EDT)/ Michael Breazeale (EDT)/ T. C. Melewar (E) (1)

出版社/品牌


Palgrave Macmillan (1)
Routledge UK (1)

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搜尋結果

2筆商品,1/1頁

1.Asia Branding ― Connecting Brands, Consumers and Companies

作者:Bang Nguyen (EDT); T. C. Melewar (EDT); Don E. Schultz (EDT)  出版社:Palgrave Macmillan  出版日:2016/10/14 裝訂:平裝

This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between com

定價:3150元  

無庫存,下單後進貨(採購期約45-60個工作天)

2.Consumer-Brand Relationships

作者:Marc Fetscherin (EDT); Susan Fournier (EDT); Michael Breazeale (EDT); T. C. Melewar (E)  出版社:Routledge UK  出版日:2012/03/22 裝訂:精裝

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed,

定價:5850元   優惠價: 95265

無庫存,下單後進貨(採購期約45-60個工作天)