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商品類型


原文書 (11)

商品定價


$800以上 (11)

出版日期


2018~2019 (1)
2016~2017 (3)
2014~2015 (2)
2012~2013 (3)
2012年以前 (2)

商品狀況


可訂購商品 (10)
無法訂購商品 (1)

庫存狀況


無庫存 (11)

裝訂方式


平裝 (4)
精裝 (6)

作者


T. C. Melewar (EDT)/ Sharifah Faridah Syed Alwi (EDT) (3)
Bang Nguyen (EDT)/ T. C. Melewar (EDT)/ Don E. Schultz (EDT) (1)
Bang Nguyen (EDT)/ T. C. Melewar (EDT)/ Jane Hemsley-Brown (EDT) (1)
Charles Mcintyre (EDT)/ T. C. Melewar (EDT)/ Charles Dennis (EDT) (1)
Marc Fetscherin (EDT)/ Susan Fournier (EDT)/ Michael Breazeale (EDT)/ T. C. Melewar (E) (1)
Susan Fournier (EDT)/ Michael Breazeale (EDT)/ Marc Fetscherin (EDT)/ T. C. Melewar (EDT) (1)
T. C. Melewar (EDT) (1)
T. C. Melewar (EDT)/ Elif Karaosmanoglu (EDT) (1)
T. C. Melewar (EDT)/ Suraksha Gupta (EDT) (1)

出版社/品牌


Routledge UK (4)
Palgrave Macmillan (3)
Routledge (2)
Emerald Group Pub Ltd (1)
Taylor & Francis (1)

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11筆商品,1/1頁

1.Facets of Corporate Identity: Communication and Reputation

作者:T. C. Melewar (EDT)  出版社:Routledge UK  出版日:2008/04/09

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must

定價:2404元   優惠價: 92164

無庫存,下單後進貨(採購期約45-60個工作天)

2.International Marketing Strategy

作者:T. C. Melewar (EDT); Suraksha Gupta (EDT)  出版社:Palgrave Macmillan  出版日:2012/01/15 裝訂:平裝

Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. I

定價:3555元   優惠價: 93200

無庫存,下單後進貨(採購期約45-60個工作天)

3.Contemporary Thoughts on Corporate Branding and Corporate Identity Management

作者:T. C. Melewar (EDT); Elif Karaosmanoglu (EDT)  出版社:Palgrave Macmillan  出版日:2008/10/28 裝訂:精裝

This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international a

定價:6000元  

無庫存,下單後進貨(採購期約45-60個工作天)

4.Islamic Marketing and Branding ─ Theory and Practice

作者:T. C. Melewar (EDT); Sharifah Faridah Syed Alwi (EDT)  出版社:Routledge  出版日:2017/09/28 裝訂:精裝

Islamic Marketing and Branding: A Compendium of Theory and Practice, by TC Melewar and Sharifah Faridah Syed Alwi is a timely and topical book, addressing three core objectives. The first of its aims

定價:6748元   優惠價: 96073

無庫存,下單後進貨(採購期約45-60個工作天)

5.Corporate Branding ― Areas, Arenas and Approaches

作者:T. C. Melewar (EDT); Sharifah Faridah Syed Alwi (EDT)  出版社:Routledge UK  出版日:2015/06/11 裝訂:精裝

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding

定價:6175元   優惠價: 95558

無庫存,下單後進貨(採購期約45-60個工作天)

6.Corporate Branding ― Areas, Arenas and Approaches

作者:T. C. Melewar (EDT); Sharifah Faridah Syed Alwi (EDT)  出版社:Routledge UK  出版日:2015/06/11 裝訂:平裝

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding

定價:2404元   優惠價: 92164

無庫存,下單後進貨(採購期約45-60個工作天)

7.Consumer Brand Relationships—Theory and Practice

作者:Susan Fournier (EDT); Michael Breazeale (EDT); Marc Fetscherin (EDT); T. C. Melewar (EDT)  出版社:Taylor & Francis  出版日:2013/03/15 裝訂:平裝

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed,

定價:2404元   優惠價: 92164

無庫存,下單後進貨(採購期約45-60個工作天)

8.Strategic Brand Management in Higher Education

作者:Bang Nguyen (EDT); T. C. Melewar (EDT); Jane Hemsley-Brown (EDT)  出版社:Routledge  出版日:2019/02/21 裝訂:精裝

定價:6525元   優惠價: 95873

無庫存,下單後進貨(採購期約45-60個工作天)

9.Asia Branding ― Connecting Brands, Consumers and Companies

作者:Bang Nguyen (EDT); T. C. Melewar (EDT); Don E. Schultz (EDT)  出版社:Palgrave Macmillan  出版日:2016/10/14 裝訂:平裝

This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between com

定價:3150元  

無庫存,下單後進貨(採購期約45-60個工作天)

10.Consumer-Brand Relationships

作者:Marc Fetscherin (EDT); Susan Fournier (EDT); Michael Breazeale (EDT); T. C. Melewar (E)  出版社:Routledge UK  出版日:2012/03/22 裝訂:精裝

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed,

定價:5850元   優惠價: 95265

無庫存,下單後進貨(採購期約45-60個工作天)

11.Multi-channel Marketing, Branding and Retail Design ― New Challenges and Opportunities

作者:Charles Mcintyre (EDT); T. C. Melewar (EDT); Charles Dennis (EDT)  出版社:Emerald Group Pub Ltd  出版日:2016/01/08 裝訂:精裝

Editors McIntyre, Melewar, and Dennis present readers with a collection of academic essays and research articles examining the relationship between modern design and issues in the branding and mar

定價:4275元   優惠價: 93848

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