Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of
?Por que es tan dificil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?El obstaculo principal es un conflicto intrinsico en el cerebro, nos dicen Chip y D