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掌握9大認知原則，就能掌握有效學習的訣竅！不是學生不喜歡學習，原來是大腦喜歡這樣學！ 吳麗君，北教大教育學院院長林玫伶，國語實小校長邱世明，北市大附小校長徐建國，建國高級中學校長秦夢群，政大教育系教授陳學志，師大教育學院院長黃貞祥，清大生科系助理教授黃雪萊，培風中學校長楊世瑞，北一女中校長鄭國威，泛科知識共同創辦人賴以威，師大電機系助理教授聯合推薦（依姓氏筆畫排序） ★比爾

Easy-to-apply, scientifically-based approaches for engaging students in the classroom Cognitive scientist Dan Willingham focuses his acclaimed research on the biological and cognitive basis of learnin

By describing experiments that control, manipulate and measure mental processes, this book shows how we can discover the answers to key questions about the mind, such as: 'Can we focus attention on more than one thing?' and 'Is language unique to humans?' Written in a down-to-earth narrative prose that avoids jargon, addresses the reader directly and draws on the authors' unique style ('suppose Willingham split his pants at a junior high dance …'), this text takes complex experiments in cognitive psychology and describes them for undergraduate students. Willingham has a record of excellence in translating cognitive psychology research for K-12 teachers with his bestselling Why Don't Students Like School? and other popular books. This book applies the clear and approachable prose style towards building foundational knowledge in cognitive psychology for undergraduates.