LOOPS: The Seven Keys to Small Business Success

From the bestselling coauthor of FISH!— techniques that achieve big business success on a small business budget

Drs. Mike Chaet and Steve Lundin, co-author of the bestselling management parable FISH!, team up to bring small business owners/managers a road map for entrepreneurial success. Inspired by Dr. Chaet’s phenomenal success helping hundreds of small businesses realize record profits, LOOPS is an inspiring, engaging business parable that cuts through corporate jargon to dramatize the core simplicities of running a successful company—from making business fundamentals fun and interesting to standardizing major processes, from leading by example to building a great company culture.

Mike Chaet, Ph.D., a.k.a. “The Club Doc,” is the founder and president of CMS International, the fitness industry's largest consulting firm. A lecturer, author, and consultant, he has been involved in the development and management of over 2,500 clubs and small businesses worldwide. He lives in Helena, MT, with his wife Mary.


Stephen C. Lundin, Ph.D., is a bestselling author, speaker, filmmaker, and graduate school professor with a background in business, management, and education. His book Fish! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages. Steve spits his time between Vero Beach, FL, and Maplewood, MN, with his wife Janelle.

Introduction
Dedication
Section one: The Journey Begins
The Last Day of Class
An Unexpected Meeting
The Summer Plan
A Conversation with Dad

Section two: Loops
Loop one: Manage the Experience Zones
Loop two: Build a Great Culture with Vision Moments
Loop Three: A Support Group Keeps Fundamentals Fun
Loop Four: Standardize Every Major Process
Loop Five: Innovate Continuously
Loop Six: Live in the Real World
Loop Seven: Lead by Example
Section Three: A Surprise Loop
The Language of Loops
Final Thoughts