TOP
0
0
古典詩詞的女兒-葉嘉瑩
Blowing Up the Brand ─ Critical Perspectives on Promotional Culture

Blowing Up the Brand ─ Critical Perspectives on Promotional Culture

商品資訊

定價
:NT$ 3102 元
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點:93 點
商品簡介
作者簡介
相關商品

商品簡介

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

"Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture."---Matthew. P. McAllister, Penn State University

"In a world where seemingly everything-products, people, politics-is branded, Blowing Up the Brand is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating-and challenging-the current state of ubiquitous commodification."---Stephen Duncombe, New York University; Author of Dream: Re-imagining Progressive Politics in an Age of Fantasy

作者簡介

Melissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada.
Devon Powers is Assistant Professor of Culture and Communication at Drexel University.

您曾經瀏覽過的商品

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

定價:100 3102
無庫存,下單後進貨
(到貨天數約30-45天)

暢銷榜

客服中心

收藏

會員專區