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Telephone Survey Methods: Sampling, Selection, and Supervision
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ISBN13：9780803953079
出版社：SAGE Publications UK
作者：Paul J. Lavrakas
出版日：1993/07/09
裝訂：平裝
定價
：NT$ 5510 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h
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