Engage! The Complete Guide For Brands And Businesses To Build, Cultivate, And Measure Success In The New Web
商品資訊
ISBN13：9781118003763
出版社：John Wiley & Sons Inc
作者：Solis
出版日：2011/02/24
裝訂／頁數：平裝／336頁
規格：22.9cm*15.2cm*2.5cm (高/寬/厚)
商品簡介
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
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