TECHVENTURE：NEW RULES ON VALUE AND PROFIT FROM SILICON VALLEY

Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce

Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business.

Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine.
Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation.
Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.

MOHAN SAWHNEY, PhD, is the McCormick Tribune Professor of Electronic Commerce and Technology and the Director of the Center for Research in Technology, Innovation, and e-Business at the Kellogg Graduate School of Management, Northwestern University. He is a Forum Fellow of the World Economic Forum, a Fellow of DiamondCluster's Diamond Exchange, and a strategic advisor to the Technology Operating Committee of Goldman Sachs. Dr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week.
RANJAY GULATI, PhD, is the Michael L. Nemmers Associate Professor of Technology and e-Commerce and the Research Director of the Center for Research in Technology, Innovation, and e-Business at the Kellogg Graduate School of Management. He codirects the Winning Strategies for e-Business and Sustainable Competitive Advantage executive programs at the Kellogg School.
ANTHONY PAONI is Clinical Professor of e-Commerce and Technology at the Kellogg Graduate School of Management. He is a Fellow of DiamondCluster's Diamond Exchange, a director of several public companies, and an advisor to several large as well as start-up technology companies.
The KELLOGG TECHVENTURE TEAM is comprised of over 100 students who participated in Kellogg's influential TechVenture program.

The Kellogg TechVenture Team.

Foreword.

Acknowledgments.

Introduction.

Where Value Lives in a Networked World.

Inside Technology Incubators.

The Startup Graveyard: 10 Lessons for Avoiding Failure and Secrets for Success.

Valuation Techniques for Internet Firms.

New Economy Metrics: Measuring Intellectual Capital.

Wireless E-Business: Identifying the Next Killer App.

Customer Competencies: Data Mining and Customer Relationship Management.

Electronic Payment Systems: New Opportunities for Value Exchange.

The Music Controversy: Application or Company?

The Battle for the Last Mile.

Commercializing Genomics.

Epilogue: Venturing Beyond Boundaries.

Appendix A: Diagnostic Tool for Startup Companies.

Index.