Advances in Cross-Cultural Decision Making

Based on the latest available research from the international community, Advances in Cross-Cultural Decision Making draws on the expertise of researchers from five continents and countries as far flung as the United Kingdom, the United States, Japan, Sweden, Israel, India, and points in between. It focuses on crucial questions regarding data acquisition as well as reconciliation of mathematical and psychosocial modeling methodologies.

The book explores applications of CCDM and theories and techniques for understanding, capturing, and modeling, such as:

-Modeling social contact

-Cultural models

-Cross-cultural competence

-Behavioral science principles

-Physiological measurement of stress

-Cultural influences

-Terrorist profiles

-Multi-cultural interaction design

-Indentifying similarities and differences

-Military cultural role-play

-Modeling cultural and personality biases in decision making

-Risk taking

-Adversarial behavior

The science and technology provided can be used to tackle two of the biggest challenges in this area: 1) Unification and standardization of data being collected for CCDM applications/research so these data can support as many different thrusts under the CCDM umbrella as possible; and 2) Validation and verification with respect to utility and underlying psychosocial theory. Solutions for both of these must be in the context of, and will require, sound methods of integrating a complex array of quite different behavioral models and modeling techniques. This book will have special value to researchers and practitioners involved in the design of products and services which are marketed and utilized in a variety of different countries.