The Art Of The Start ─ The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything

The Art of the Start will give you the essential steps to launch great products, services, and companiesA-whether you are dreaming of starting the next Microsoft or a not-for-profit thatA's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTA-Great Ideas for Starting ThingsA-including his field-tested insiderA's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.