Small Giants ─ Companies That Choose to Be Great Instead of Big
商品資訊
ISBN13：9781591841494
出版社：Portfolio
作者：Bo Burlingham
出版日：2007/03/27
裝訂／頁數：平裝／232頁
規格：21.0cm*14.0cm*1.9cm (高/寬/厚)
商品簡介
In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and ZingermanA's Community of Businesses, including the world-famous ZingermanA's Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Small Giants is a finalist for the Financial Times / Goldman Sachs Business Book of the Year Award
作者簡介
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
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