New Business for Old Europe ─ Product-service Development, Competitiveness and Sustainability
商品資訊
ISBN13：9781874719922
出版社：Greenleaf Pubns
作者：Not Available (NA)
出版日：2006/09/30
裝訂／頁數：精裝／479頁
規格：23.5cm*15.9cm*3.2cm (高/寬/厚)
定價
：NT$ 4797 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research – business management and sustainability – normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services.
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