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The Language of Trust ─ Selling Ideas in a World of Skeptics
商品資訊
ISBN13：9780735204560
出版社：Penguin Group USA
作者：Michael Maslansky; Scott West; Gary Demoss; David Saylor
出版日：2011/05/03
裝訂／頁數：平裝／288頁
規格：21.0cm*14.0cm*1.9cm (高/寬/厚)
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What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
作者簡介
Michael Maslansky is one of corporate America's leading communication and research strategists and CEO of Maslansky Luntz & Partners, a language strategy and research consultancy with offices in New York and Washington, DC.
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