THE SEVEN STEPS TO NIRVANA

Today?s most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizations?especially larger, low-tech businesses?must reinvent themselves if they are to hold their positions against these new business competitors. The Seven Steps to Nirvana leads managers through the systematic stages needed to transform traditional businesses?regardless of their industries?into fierce competitors. Combining hard-hitting analyses with case studies of businesses that made the transition, this concrete, practical tour de force opens readers? minds to: Essential differences between e-commerce and e-business The evolutionary stages of e-business intervention Strategies to overcome inertia and organize for speed Written by one of BusinessWeek's 25 most influential e-business innovators, The Seven Steps to Nirvana is a trove of innovative techniques for brick-and-mortar businesses to meet--and overcome--the challenges of today's faster, nimbler e-upstarts.

Mohan Sawhney is the McCormick Tribune Professor of Electronic Commerce and Technology­­and director of the Center for Research on Technology, Innovation, and E-Commerce­­at Northwestern University's Kellogg Graduate School of Management. Named by BusinessWeek as one of the 25 most influential people in e-business, Sawhney is an internationally renowned consultant, writer, teacher, adviser, and speaker.

Jeff Zabin is an independent writer and speaker, and a research fellow with DiamondCluster International, a premier business strategy and technology solutions firm. He is a co-founder of an e-business thought leadership network, called nMinds, and a strategic advisor to several technology and e-commerce companies.