West Meets East

In this complement to the seventh volume in the series, West Meets East: Toward Methodological Exchange, Wang (management, U. of London) and U.S. business professors introduce chapters that examine the relevance of Western theories and methods in the Eastern research context. International contributors also explore methods for developing new insights and theories rooted in Eastern business practices. Part one focuses on critical philosophical paradigms and associated qualitative methodological approaches to the process of discovery, e.g., discourse analysis, deconstruction and genealogy, particularly relevant to Asian economies driving global growth. The yin-yang concept of balance, representative of the Eastern cognitive frame, informs a case study method bridging the gap between research and practice. Part two concentrating on applications, challenges the one-way knowledge transfer paradigm. Distributed in North America by Turpin Distribution. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)