Best Package & Wrapping Graphics
商品資訊
ISBN13:9784894446946
替代書名:Best Package & Wrapping Graphics
出版社:Random House Inc
作者:Akiko Yamamoto (EDT); Hiroko Koma (EDT); Akiyo Arai; Rie Nakajima; Kuniharu Fujimoto (PHT)
出版日:2009/03/03
裝訂/頁數:精裝/192頁
規格:30.5cm*23.5cm*2.5cm (高/寬/厚)
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商品簡介
From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.
作者簡介
Akiko Yamamoto is an editor for PIE Books
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