Why We Shop—Emotional Rewards and Retail Strategies

Pooler (urban and population geography, U. of Saskatchwan, Saskatoon) takes a look into the 21st-century world of shopping a world that does not work by the old rules and principles that have shaped our image of shopping for the past century. After examining ways in which shopping itself has changed, he investigates the physical, emotional, and psychological reasons why people shop, and considers the challenges posed to both bricks-and-mortar and Internet retailing by the changes in consumer behavior. Pooler's text will prove informative not only to retailers, advertisers, marketers, but to consumers as well. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

JIM POOLER is Professor of Urban and Population Geography at the University of Saskatchewan in Saskatoon, Saskatchewan, Canada. An urban geographer and retail demographer, he views shopping as a multidisciplinary subject that incorporates elements from psychology, marketing, business, economics, geography, sociology, and anthropology.