Research in Consumer Behavior
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ISBN13:9780762313044
替代書名:Research in Consumer Behavior
出版社:Emerald Group Pub Ltd
作者:Russell W. Belk (EDT)
出版日:2006/05/06
裝訂/頁數:精裝/274頁
規格:22.9cm*15.2cm*1.9cm (高/寬/厚)
定價
:NT$ 8999 元若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
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