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Power ― How J.d. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History
商品資訊
ISBN13：9780981833675
出版社：Greenleaf Book Group Llc
作者：Sarah Morgans; Bill Thorness
出版日：2013/09/10
裝訂／頁數：平裝／416頁
規格：23.5cm*15.9cm*3.2cm (高/寬/厚)
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No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power.
Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction.
Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.
Foreword by CNBC's Bill Griffeth
Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction.
Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.
Foreword by CNBC's Bill Griffeth
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