商務溝通(第8版)（簡體書）

When a message conveys neutral or positive information to an audience who will likely be interested in what we have to say, we use a direct organizational plan.The main idea is stated first, followed by explanations and details, and then a friendly closing.Most neutral and positive messages follow the direct plan.In the example in Figure 1, Build-A-Bear Workshop announces a new store opening.4
Using a direct organizational plan for neutral and positive messages puts the major news first-where it stands out and gets the most attention.For busy media representatives, who receive many news releases each day, having the main points up front saves time and allows them to skim the message.The indirect organizational plan, in which the reasons are presented before the major idea, is sometimes used for bad-news and persuasive messages.
A written message is not always the best medium for achieving your objective.As we discussed earlier, email is often overused in organizations; calling someone or walking down the hall to a colleagues office may work better in some cases.For quick interactions, an instant message or a text message may be enough.
However, for many situations, a written message will be the best choice.When you need to reach many employees, or you dont have a customers phone number,or you need a record of your conversation, follow these guidelines for organizing your written message.