Corporate Level Strategy ─ Theory and Applications
商品資訊
ISBN13：9780415727211
出版社：Routledge UK
作者：Ricia Chansky
出版日：2016/04/13
裝訂／頁數：精裝／280頁
規格：24.8cm*17.8cm*1.9cm (高/寬/厚)
版次：2
商品簡介
The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage.
New to this edition are stimulating pedagogical features such as an instructor’s guide, suggested case studies, a new chapter on the theoretical foundations of multibusiness firms, new material on measuring strategic performance and a host of new examples from across the world.
A companion website supplements the book which includes PowerPoint slides, a test bank of questions, and lists of case studies
作者簡介
Olivier Furrer is Professor of Marketing, University of Fribourg, Switzerland,
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