Advertising and Multilingual Repertoires ─ From linguistic resources to patterns of response
商品資訊
系列名：Routledge Focus on Linguistics
ISBN13：9781138218253
出版社：Routledge UK
作者：Marco Santello
出版日：2016/09/07
裝訂／頁數：精裝／112頁
規格：21.6cm*14.6cm*1.3cm (高/寬/厚)
商品簡介
Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.
Investigating the ways in which speakers of more than one language relate to advertisements that use their linguistic repertoire, this book familiarises readers with key response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages.
Advertising and Multilingual Repertoires provides key reading for postgraduate students and researchers studying and researching in this area.
作者簡介
Marco Santello is a lecturer in Intercultural Competence in the department of Linguistics and Phonetics at the University of Leeds, UK
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