服務運營管理(簡體書)
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系列名:全國普通高等院校旅遊管理專業類“十三五”規劃教材.教育部旅遊管理專業本科綜合改革試點專案配套規劃教材
ISBN13:9787568018012
出版社:華中科技大學出版社
作者:舒伯陽; 徐靜
出版日:2016/09/01
裝訂/頁數:平裝/288頁
規格:23.5cm*16.8cm (高/寬)
版次:1
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本書從旅遊管理專業“面向行業,緊扣實踐”的教學目的出發,探索採用當今主流的服務運營管理理論分析旅遊服務管理實例,力求理論精當、簡明扼要、深入淺出,強調實用性和操作性相結合。除採用大量典型案例分析、補充閱讀材料等輔助教學形式指導學生學習各章重點、難點內容外,本書還在各章節末尾,設計了案例分析題及思考題,幫助師生展開分析討論與模擬演練,以便有效理解與掌握服務運營管理的精髓。
From the teaching purpose,“an industry,oriented;practice,combined with”,using today's mainstream theory of service operation management,we try to make the textbook to be accurate,concise,easily understood. In this book we also emphasize the combination of the practicability and the operability.
In addition to using a large number of typical case analysis and the supplementary reading materials to guide the students,we design the corresponding case problems at the end of every chapter,in order to help the teachers and students to do analysis,discussion and simulation exercises. The final goal of us is to help learners understand and grasp the essence of service operation management effectively.
From the teaching purpose,“an industry,oriented;practice,combined with”,using today's mainstream theory of service operation management,we try to make the textbook to be accurate,concise,easily understood. In this book we also emphasize the combination of the practicability and the operability.
In addition to using a large number of typical case analysis and the supplementary reading materials to guide the students,we design the corresponding case problems at the end of every chapter,in order to help the teachers and students to do analysis,discussion and simulation exercises. The final goal of us is to help learners understand and grasp the essence of service operation management effectively.
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