The Creative Society ─ How the Future Can Be Won

Human creativity has been one of the fundamental drivers of civilization and progress-solving immense problems, creating opportunities and overcoming enemies like no other force. Often it has baffled its sceptics by finding new and better resources, unexpected environmental technologies and genuinely amazing products that no one had predicted. However, like so many before it, Western civilization is now suffering from serious internal decay with its bloated public sectors, punitive taxes, over-regulation, marginalized citizens, stagnation, debt, unemployment and pessimism. This important and fascinating book explains why internal decay is normal. But it also shows how and why solutions can be found by countries and companies, enabling more creativity and adaptability than ever before. It's through the power of creativity that society and business can overcome the challenges and crises of today. In this entertaining and fact-filled big history book, Lars Tvede, bestselling author and serial entrepreneur, examines why so many societies through history have seen their creativity bloom for a few centuries or less, after which it often faded rapidly or stopped almost entirely. To explain this puzzle, Tvede provides a unique description of the basic criteria for spontaneous creativity in any system and goes on to show how these criteria at times have been met in some countries but not others. In the last sections of the book he explains why some modern societies now have become essentially static and what can be done about it.

Lars Tvede A serial entrepreneur who holds a Master's degree in Engineering and a Bachelor's degree in International Commerce, Lars is also a certified derivatives trader from National Futures Association in Chicago. Lars spent 11 years in portfolio management and investment banking before moving to the high-tech and telecommunications industries in the mid 1990s, where he has co-founded and seed-funded a number of award winning high-tech companies in the satellite communication, Internet and mobile space. He is also founder of Beluga, a successful financial trading company. He has authored a number of books on marketing strategy, technology, financial markets, general economics and the future, which between them have been published in 11 languages and more than 50 editions. He has been a frequent participant in international media, including TEDTalks. Lars was listed in The Guru Guide to Marketing as one of the world's 62 leading thinkers of marketing strategy. A Danish national, Lars lives in Switzerland with his family. His main hobbies include sailing, skiing and collecting Italian sports cars. www.larstvede.com