Powering Content ─ Building a Nonstop Content Marketing Machine
商品資訊
ISBN13：9781491963746
出版社：Oreilly & Associates Inc
作者：Laura Busche
出版日：2017/02/25
裝訂／頁數：平裝／250頁
規格：22.9cm*15.2cm*1.3cm (高/寬/厚)
商品簡介
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that’s different and more personal than ever before. Don’t just make great product, reach your customers, and sell it.
Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process—from discovery to distribution to reporting. You’ll learn the hacks that enable content powerhouses to thrive.
作者簡介
Laura Busche (@laurabusche) is the author of the Lean Branding book from O'Reilly Media and heads content strategy at Creative Market — an Autodesk company.
She earned a summa cum laude degree in Business Administration from American University in Washington DC, a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD), and is currently completing a doctoral degree in Consumer Psychology. The World Economic Forum invited Laura to join the Global Shapers community of young people changing the world. She has grown passionate about content marketing from working at Groupon, National Geographic, mentoring hundreds of startups for Colombia’s IT Ministry, and co-founding her own digital agency (www. ozonegroup.co).
Laura is also a regular contributor at Smashing Magazine, Sitepoint, Invision, and Canva’s Design School.
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