Uncopyable ― How to Create an Unfair Advantage over Your Competition

What separates average businesses from extraordinarily successful ones?Better product? Your competitor will rapidly reverse-engineer your “secretsauce” and get their “better-thanyours” version on the market fasterthan you can say “Usain Bolt.”Better customer service? All of your competitors say they provide thebest customer service. It’s a wishywashy phrase . . . a vague generalitymeaning nothing.Better pricing? You’re kidding, right? The company that lives on price willdie on price.More harsh reality: Almost all industries today struggle with theincreasing commoditization of their products and services, puttingconsiderable pressure on prices and margins, leading to fiercercompetition.The Solution?You must create an Uncopyable Attachment with your customers.They must see you as not only delivering a superior product butalso as a high-value relationship they simply cannot get anywhere else.In Uncopyable, Steve Miller compellingly argues that newadvantage isn’t found by going “outside the box”—you must buildyour own box. Let Uncopyable serve as your guide to achieving an unfairand enduring competitive advantage.