Socio-economic Perspectives on Consumer Engagement and Buying Behavior

This collection of socioeconomic perspectives on buying behavior consists mostly of previously published IGI Global chapters, but also include two new ones on a microeconomic contest and a new one on marketing strategy influence on the pharmaceutical sector. Other topics include the role of social marketing in fuel efficient vehicles, effective surveillance management during service encounters: a conceptual framework, consumer information systems research agenda: meeting challenges for interactive television service development, consumption and well-being: collecting experiences rather than material possessions, and the aural nature of atmosphere in a retail setting. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)