Marketing and Advertising Law in a Process of Harmonisation
商品資訊
系列名：Modern Studies in European Law
ISBN13：9781509900671
出版社：Hart Pub Ltd
作者：Ulf Bernitz (EDT); Caroline Heide-jorgensen (EDT)
出版日：2017/05/04
裝訂／頁數：精裝／256頁
定價
：NT$ 7800 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation is partially requiring full harmonization and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonization is required. A comprehensive case law from the EUCJ has emerged but still many issues remain open, unclear and debated. The EU Commission has issued several reports and is about to publish revised, comprehensive Guidelines on marketing business to consumer (B2C) in 2015, intended to be discussed in the book. New Commission initiatives in the area on business to business (B2B) marketing are also in the making, meaning this collection is much needed.
作者簡介
Ulf Bernitz is Professor of European Law at Stockholm University and Fellow of the Institute of European and Comparative Law and at St Hilda's College, Oxford. Caroline Heide-Jorgensen is Professor of Competition Law and Unfair Competition at the Faculty of Law at the Unversity of Copenhagen.
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