Accelerators in Silicon Valley ― Building Successful Startups
商品資訊
ISBN13:9789462987166
出版社:Amsterdam Univ Pr
作者:Peter Ester
出版日:2018/09/15
裝訂/頁數:平裝/176頁
規格:22.9cm*15.9cm*0.6cm (高/寬/厚)
定價
:NT$ 2757 元無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點:82 點
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商品簡介
California’s Silicon Valley can stake an unrivaled claim as the world's most successful innovation region. The area has built an unprecedentedly brilliant ecosystem that has supported successful startups for decades now: Apple, Google, Facebook, Instagram, Twitter, WhatsApp, Uber, Airbnb, and the like have changed the way that we work, play, and live in the twenty-first century. One of the least well-known keys to the region’s success is the growing number of “accelerators” in Silicon Valley that help startups. Accelerators help by bringing a startup’s product to the market, refining their business idea, developing their product, strengthening their team, designing a marketing strategy, attracting initial customers, and raising funds, all while coping with the unique hardships of the high-pressure startup life. Though short lived, accelerators act as a key behind-the-scenes early life support system.
In Accelerators in Silicon Valley, Peter Ester explores in detail how these “schools of startup entrepreneurship” operate to empower startups, and thus bring success to themselves. The book ultimately asks (and answers) one key question: What can we learn from how Silicon Valley accelerators help startups to become successful companies? Accelerators in Silicon Valley is a book for anyone who shares a fascination for building a successful startup in an ever-evolving economy.
In Accelerators in Silicon Valley, Peter Ester explores in detail how these “schools of startup entrepreneurship” operate to empower startups, and thus bring success to themselves. The book ultimately asks (and answers) one key question: What can we learn from how Silicon Valley accelerators help startups to become successful companies? Accelerators in Silicon Valley is a book for anyone who shares a fascination for building a successful startup in an ever-evolving economy.
作者簡介
Peter Ester is Professor of Human Capital & Entrepreneurship at Rotterdam University of Applied Sciences, the Netherlands.
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